Campaign Manager - Campaign Manager (Silverlight)

Campaign Event Parameters and Subscriptions

Link Campaign Event Parameters to existing subscriptions to allow recipients to be subscribed or unsubscribed according to the value in the event parameter.

'0' is an unsubscribe and any other numeric value is a subscribe. Linking events to subscriptions in this way allows event parameters to trigger and send out different tactics to recipients within a campaign.

Procedure

  1. Click the Associated Item drop-down menu and ensure the Numeric Value check box is selected.
  2. Select the subscription (they appear in italics).
  3. Click Create.

After the Parameter has been linked to the subscription, and the event has been processed, the linked subscription is set to the value in the event parameter, allowing the subscription to be used in tactics and tracks

Note:

If a number of events for the same recipient are imported the subscription is set to the value of the last occurrence of the event in the file.

If a trigger is set on the event and a tactic output that includes the variable after which an import CSV file is loaded the variable is update to the value of the parameter, the tactic output and the event is stored in SQL. If the value of the import CSV file is then amended to change the value of the event parameter Campaign Manager will treat the event as a duplicate entry meaning that no entry is added to SQL, but the trigger will fire and the tactic will be output with the updated variable value.

     
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